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The value chain of a start-up firm tends to get built in reality based on:
Aspirations that the firm would like to have
Competencies that the firm builds
Emotions that bind the founders
The perceptions of investors
The success of many start-ups such as RedBus, Swiggy, Airbnb, Uber and make my trip was based on
Treating demand and supply separately
Focussing only on demand
Focussing only on supply
Aggregating and linking demand and supply digitally
Which of the following is not an ideal project for Ideation Workshop?
Design of a new retail store format
Design of a compact battery for smartphone
Simplifying a multi-country production network
Computerised improvement of an existing design
The fundamental and the first step of design thinking is:
Designing a product or service
Empathising with the customer
Prototyping
Developing a market plan
What is the correct basic sequencing of entrepreneurial product or service development?
Prototyping-Testing-Validation-Ideation-Commercialisation
Prototyping-Ideation-Testing-Validation-Commercialisation
Ideation-Validation-Testing-Prototyping-Commercialisation
Ideation-Prototyping-Testing-Validation-Commercialisation
Prototype costs will usually be:
Much lower than final product costs
Much higher than final product costs
Same as the final product costs
None of the above
The PCT process is ideal when the applicant is not sure of the national markets to target at the time of application because:
Patents are automatically granted for all member states
There is no need to approach national filings again
The single PCT filing is treated as the initial application for any member country
PCT applications are applicable for non-member states also
Myer-Briggs Type Indicator (MBTI) classifies the participants in the test into personality groupings. How many personality typology groups are offered as per MBTI?
Four
Twelve
Sixteen
Twenty
Why do start-up founders slow down once their firms reach a scale?
Big businesses tend to be slow-growing
Big businesses tend to become structured and bureaucratic
Founders are not interested in big businesses
Big businesses no longer require founders
Which of these is not one of the personality polarity pairs in MBTI?
Extraversion - Introversion
Sensing - Intuition
Thinking - Speaking
Judging - Perceiving
Holistic prototype development requires:
A clear understanding of the problem that is being solved
A creative solution to address the problem
Design and manufacturing capability
All of the above
BDC entrepreneurial potential self-assessment considers:
Only motivations
Only aptitudes
Only Attitudes
All the above three
In MBTI personality typology, every participating person is assessed on:
16 opposing pairs of personality traits
4 opposing pairs of personality traits
2 opposing pairs of personality traits
8 opposing pairs of personality traits
What would turn out to be the risks of prototype development?
Improper identification of the problem
A solution misaligned to the problem
Dependence on obsolete technologies and components
Any or all of the above
Paperboat is an Indian startup that succeeded with a thematic grid that combined:
Ethnic Indian beverages with Ethnic Indian packaging
Global beverages with Ethnic Indian packaging
Ethnic Indian beverages with Contemporary modern packaging
Global beverages with Global packaging
A true design thinking and ideation exercise involves:
Accepting the status quo
Questioning the basics
Relying on experts
None of the above
For any start-up idea to fully succeed the following must be fulfilled:
Desirability for the customer
Feasibility for the company
Viability for the customer and the company
All of the above