An integrated model of prototype development requires:
Sequential design and manufacture
Diversified design and manufacture
Concurrent design and manufacture
Completely inhouse manufacture.
The Minimum Viable Product (MVP) version of a smart watch, beyond its timekeeping function, must be:
Its colour scheme
Its strap
Its dial face
Its health parameter tracking
Having a well-structured Minimum Viable Product strategy is a characteristic of:
An established company
An unclear start-up
A lean start-up
An unsafe start-up
Testing accomplishes the following with respect to a product or service:
Determines the performance against specifications
Provides a quantitative set of results
Provides guidance on the likely performance in actual usage conditions
All of the above
A UDP will typically:
Cost more than an MVP
Cost same as an MVP
Cost less than an MVP
None of the above
Which of the following is not an essential requirement for prototyping of a product?
Components
Test facilities
Assembly facilities
Computer coding.
What is a holistic value proposition by a start-up?
The operating life of a product
The real and unreal advertising message from the start-up
The short-term price advantage
The set of gains and benefits from the product for the customer, both in the short-term and long-term
For the performance testing of a prototype to happen, which of the following is not required as much as the others?
Product specifications
Testing methods
Testing equipment
External look and feel of the product.
Which of the following is a variable experience product?
Smart phone
Viewing movies from a movie library
Drinking water from a purifier
A luxury fashion accessory
For a post-testing validation exercise, which is a techno-marketing exercise, it is useful to have an evaluator panel that has:
Only internal experts
Only external experts
A mix of internal and external experts
Only the CEO and CXOs
Answers
1. An integrated model of prototype development requires:
- Concurrent design and manufacture
2. The Minimum Viable Product (MVP) version of a smart watch, beyond its timekeeping function, must be:
- Its health parameter tracking
3. Having a well-structured Minimum Viable Product strategy is a characteristic of:
- A lean start-up
4. Testing accomplishes the following with respect to a product or service:
- All of the above
5. A UDP will typically:
- None of the above (UDP is a network protocol, not a product development term)
6. Which of the following is not an essential requirement for prototyping of a product?
- Computer coding
7. What is a holistic value proposition by a start-up?
- The set of gains and benefits from the product for the customer, both in the short-term and long-term
8. For the performance testing of a prototype to happen, which of the following is not required as much as the others?
- External look and feel of the product
9. Which of the following is a variable experience product?
- Viewing movies from a movie library
10. For a post-testing validation exercise, which is a techno-marketing exercise, it is useful to have an evaluator panel that has:
- A mix of internal and external experts